Growing a WordPress agency on recurring revenue
Project work pays this month. Care plans pay every month, and they change what the business is worth. The difficulty is that maintenance revenue only compounds if the delivery cost per site falls as the portfolio grows.
Pricing WordPress maintenance packages and contracts
Most care plans are priced by looking at competitors. The ones that stay profitable are priced from measured cost to serve.
Care plans: the complete guide
What to include at each tier, how to price it, and how to sell it to existing clients.
Read the guideHow much to charge
Working from cost to serve rather than from what competitors charge.
Read moreCare plan calculator
Model sites, labour, tooling cost and target margin to find a defensible price.
Open the calculatorScale a WordPress agency on profitable care plans
Revenue growing faster than profit is the commonest failure mode in a scaling care business.
Profitability tracking
Cost to serve and margin per account, so the least profitable client is identifiable today.
See the featureAgency management
Clients, requests, time and entitlements in one system rather than four.
Read moreCare plan businesses
Operating requirements when maintenance is the product rather than a side line.
Read moreOperations that scale
The marginal cost of an additional site should fall as the portfolio grows. If it does not, the process is the problem.
Managing multiple sites
Why manual management fails past five sites and what to do instead.
Read the guideClient reporting
Reports assembled from real events, so reporting cost does not scale with client count.
Read moreWhite-label delivery
Delivering under your own brand, including for other agencies as a reseller.
Read moreWhy recurring revenue changes the business, not just the cash flow
The obvious benefit of care plans is predictable monthly income, which smooths the feast-and-famine cycle of project work. That alone justifies building them, and it is the reason most agencies start.
The less obvious benefits matter more over time. Recurring revenue funds hiring ahead of demand rather than behind it. It creates a continuous client relationship, which makes you the default choice for the next project rather than one of three agencies being quoted. And it changes what the business is worth if you ever sell it, because a book of recurring contracts is valued very differently from a pipeline of proposals.
The condition attached to all of that is delivery cost. Care plans compound only if servicing each additional site costs less than the last. Where agencies get stuck is adding clients without adding automation, so headcount rises in step with revenue and the margin never improves. That is why operations and pricing are the same conversation rather than separate ones.
Build care plans that get more profitable as you grow
Entitlements, time tracking, SLA monitoring and per-account margin, so pricing decisions are backed by evidence.
Free during early access. No credit card required.