Update every client site in one pass
The update queue groups by release rather than by site, so a plugin affecting eighteen clients is one decision instead of eighteen logins. Verification and rollback run automatically.
Freelancers and solo developers
Manage client WordPress sites without hiring anyone
Maintenance is the most reliable income a freelancer can build and the easiest to deliver badly. WPCentrify gives you the operational polish of an agency without the headcount, the process documents or a second monitor full of tabs.
Free during early access. Works with any host.
Typical setup
- Package care plans in tiers with different automation policies per tier
- Give a client portal access instead of a WordPress admin account
- Bring in a contractor with access to four sites for six weeks
- Hand a client over cleanly with a full export if you stop working together
The situation
Maintenance income is great until it eats the week
Care plans are the closest thing freelancing has to a stable salary. Predictable, recurring, and it means the phone ringing is not the only thing between you and a quiet month. The trouble is the delivery cost scales linearly with client count while the price does not.
Somewhere around twelve to fifteen sites the maintenance work stops fitting into the edges of the week and starts displacing the project work that pays properly. The usual response is to stop selling care plans, which is the wrong conclusion drawn from a real problem.
What it looks like today
- An evening a month lost to updates you cannot bill for
- Reports written by hand, or not sent at all
- A client asking what they pay for and having no good answer
- Turning down care plan work because you cannot absorb the delivery
The difference
What WordPress management for freelancers changes
Look like a team of five
White-labelled portal on your domain, branded reports sent automatically on the first of the month, and a connector plugin carrying your name in your clients' wp-admin.
Know which retainers are worth keeping
Log hours against accounts and see revenue, labour cost and margin per client. The account that feels like hard work usually is, and now you can prove it before a renewal.
Sleep through a bad plugin release
Risk scoring holds the dangerous update, staging catches the breakage, and rollback happens at 3am without anyone waking up.
In practice
The workflows that matter for your situation
These are the things people in your position turn on first.
- Package care plans in tiers with different automation policies per tier
- Give a client portal access instead of a WordPress admin account
- Bring in a contractor with access to four sites for six weeks
- Hand a client over cleanly with a full export if you stop working together
- Onboard a new client site in under two minutes
- Quote maintenance confidently using real numbers from the calculator
9 hrs
Typical monthly admin reclaimed at 15 sites
1
Login for every client site
100%
White label, your brand throughout
68%
Of routine work absorbed by automation
Answers
Questions from freelancers and solo developers
Usually between five and eight. At the Studio rate, twelve sites costs roughly the price of one billable hour a month, and the time reclaimed at that portfolio size is typically six to nine hours. The care plan calculator will do the arithmetic with your own numbers.
Not unless you tell them. White labelling covers the portal, reports, emails and the connector plugin, so there is no third-party branding anywhere a client can reach.
A documented care plan operation with recorded history and clean per-client economics is materially more sellable than an arrangement that lives in one person's head. Everything is exportable.
Mostly for what happens when an update goes wrong, and for the client-facing side. See the detailed comparison, which is honest about where ManageWP is still the better choice.
Early access open
Connect your first site today
Two minutes to connect, and you can watch a real update run through verification before you commit to anything.
Free during early access. Keep your data, export any time.