Delegate without handing over the keys
Role-based access scoped per site or per client. A technician can run approved updates and not delete a backup. Every action is attributed, including one-click logins, and offboarding is one revocation.
Agencies and studios
Run profitable WordPress care plans at any scale
At agency scale the problem stops being technical and becomes operational: who did what, on which site, under whose plan, and whether that account still makes money. WPCentrify tracks the work and the economics in the same place.
Free during early access. Works with any host.
Typical setup
- Care plan tiers with different automation, SLA and reporting per tier
- Bulk onboarding and assisted migration from your current platform
- SSO and directory provisioning so access follows your identity provider
- Client portal on your domain with scoped visibility per account
The situation
Recurring revenue for WordPress agencies, and the margin problem
Care plans are the reason agencies survive a slow quarter. They are also, in most agencies, the least examined part of the business. Prices were set years ago against a smaller portfolio, delivery cost has grown quietly with client count and plugin sprawl, and nobody has looked at margin per account since.
Add the operational risk and it gets uncomfortable. Shared admin credentials across a team, no record of who changed what, no approval step before somebody junior pushes an update to a client's store during a sale.
What it looks like today
- No visibility of margin per client, so unprofitable accounts persist
- Shared admin passwords and no attribution for changes
- Reports assembled manually by whoever has capacity
- Onboarding a new client site taking half a day of setup
The difference
A WordPress dashboard for agencies, and what it changes
Approval workflows and staged rollout
Premium tiers can require sign-off before anything changes. Roll out to a canary site, wait, then release to the rest. Freeze a client's store entirely during a campaign week.
Per-client economics you can act on
Revenue, hours, labour cost and margin per account. The client who generates the most support requests is rarely the one paying the most, and this is where you find out.
Reporting that survives a procurement review
White-labelled reports generated from a tamper-evident activity log, with uptime, work completed, hours logged and security posture. Evidence rather than assertion.
In practice
WordPress agency software: the workflows that matter
These are the things people in your position turn on first.
- Care plan tiers with different automation, SLA and reporting per tier
- Bulk onboarding and assisted migration from your current platform
- SSO and directory provisioning so access follows your identity provider
- Client portal on your domain with scoped visibility per account
- Signed DPA and security documentation for enterprise clients
- API and webhooks into your existing PM, billing and helpdesk stack
0
Team seats on agency plans
41s
Median automatic rollback
7
Checks before an update reaches a client site
12 mo
Audit log retention, extendable
Answers
Questions about WordPress maintenance services
No. Studio includes five seats and Scale includes unlimited seats. Client portal logins never count as seats on any plan. Charging agencies per seat penalises exactly the behaviour that makes delegation safe.
Yes, and it can differ per client or per care plan tier. A premium client can require explicit sign-off while a basic tier runs low-risk patches automatically.
Assisted migration is included on Studio and Scale. We bring across sites, client groupings, tags, schedules and report settings, and you keep your existing tool running in parallel until you are satisfied.
Yes. Full white labelling is included on Studio and Scale, with multiple brand profiles on Scale for agencies operating sub-brands or serving resellers.
A signed data processing agreement is available, along with security documentation, subprocessor lists and regional data residency. See the security overview and DPA.
Early access open
Connect your first site today
Two minutes to connect, and you can watch a real update run through verification before you commit to anything.
Free during early access. Keep your data, export any time.
Compare every audience in the solutions overview, or see partner options if you deliver on behalf of other agencies.