At agency scale the problem stops being technical and becomes operational: who did what, on which site, under whose plan, and whether that account still makes money. WPCentrify tracks the work and the economics in the same place.
Free during early access. Works with any host.
Updated
An agency needs one place to update, back up, monitor and secure every client site, roles so each person only does their job, no shared passwords, and reports that show clients what their care plan delivered. Add-on charges and paying for every team member are what usually make these tools expensive as an agency grows.
WPCentrify is built for that. It manages every client site from one dashboard on any host, groups sites by client, gives each team member a role and a one-click login instead of passwords, and sends each client a report built from what happened on their sites. Team members are never charged for, and white label branding is the one paid add-on.
Care plans are the reason agencies survive a slow quarter. They are also, in most agencies, the least examined part of the business. Prices were set years ago against a smaller portfolio, delivery cost has grown quietly with client count and plugin sprawl, and nobody has looked at margin per account since.
Add the operational risk and it gets uncomfortable. Shared admin credentials across a team, no record of who changed what, no approval step before somebody junior pushes an update to a client's store during a sale. The same controls matter for in-house WordPress teams running an internal estate rather than client accounts.
Role-based access scoped per site or per client. A technician can run approved updates and not delete a backup. Every action is attributed, including one-click logins, and offboarding is one revocation. Our guides to WordPress user roles and the WordPress audit log go deeper.
Premium tiers can require sign-off before anything changes. Roll out to a canary site, wait, then release to the rest. Freeze a client's store entirely during a campaign week.
Revenue, hours, labor cost and margin per account. The client who generates the most support requests is rarely the one paying the most, and this is where you find out.
White-labeled reports generated from a tamper-evident activity log, with uptime, work completed, hours logged and security posture. Evidence rather than assertion.
These are the things people in your position turn on first.
Charged per team member
Between uptime checks on every site
Checks before an update reaches a client site
Audit log retention, extendable
No. WPCentrify never charges for team members, and client portal logins never count as seats either. Charging agencies per seat penalizes exactly the behavior that makes delegation safe.
Yes, and it can differ per client or per care plan tier. A premium client can require explicit sign-off while a basic tier runs low-risk patches automatically.
Yes. Full white labeling is a paid add-on, with multiple brand profiles for agencies operating sub-brands or serving resellers. See how white-label WordPress management works across the client portal, reports and domains.
A signed data processing agreement is available, along with security documentation and a subprocessor list. See the security overview and DPA.
Two minutes to connect, and you can watch a real update run through verification before you commit to anything.
Free during early access. Keep your data, export any time.
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