The client portal
Runs on a subdomain of your own site with your logo, colors and typography. Clients bookmark your URL, not ours. What each of them can see once inside is set by client and team access roles.
White label
Deliver WordPress maintenance entirely under your own brand
Your logo on the portal, your domain on the emails, your name on the connector plugin your clients see in wp-admin. Clients experience your service, not a tool you resell.
A paid add-on. Works with any host.
Updated
Brand settingsExample data
Portal domain
Verified
SSL active
Email auth
Passing
SPF, DKIM, DMARC
Brand profiles
3
multi-brand
Vendor mentions
0
fully white label
LGLogo and colors
ActiveDNportal.youragency.com
VerifiedEMmail.youragency.com
VerifiedPLConnector plugin
ActiveWhat is a white label WordPress dashboard?
A white label WordPress dashboard lets an agency deliver website care under its own brand: clients see the agency's name and logo on reports and on what appears on their website, not the name of the platform behind it.
WPCentrify's white label is a paid add-on. With it, client reports carry your brand instead of WPCentrify, and the Powered by WPCentrify line is removed from the live chat window, from chat transcripts emailed to visitors and from the cookie consent banner on your clients' websites. Every core feature is included on every plan without it.
WPCentrify white label at a glance
- A paid add-on. Every core feature is included on every plan without it.
- Client reports carry your brand instead of WPCentrify.
- No Powered by WPCentrify line in the live chat window or in emailed chat transcripts.
- No WPCentrify credit under the cookie consent banner.
- If the add-on lapses, the WPCentrify credits come back and your settings wait underneath.
The problem
Reselling somebody else's dashboard undermines the price
The moment a client sees a third-party product name on the report you charge for, the conversation changes. They can look up what that product costs, and the gap between that number and your invoice becomes the thing they think about instead of the value of the work. The version of that gap worth watching is margin per account, which is yours to see and theirs not to. It matters just as much for managed service providers delivering WordPress inside a wider IT service.
The service you sell is judgment, availability and accountability. The tooling behind it is your business, not theirs. See the full picture of white-label WordPress management across reports, portal, email and the connector plugin.
What this looks like without a platform
- A vendor logo in the footer of a report you charge for
- Notification emails from an unfamiliar domain landing in spam
- A plugin in wp-admin advertising a product your client did not buy
- A portal that sends clients to somebody else's marketing site
How it works
What white label WordPress management covers
Reports and emails
Every client report and notification is sent from your domain with SPF, DKIM and DMARC configured properly, so deliverability is yours rather than shared.
The connector plugin
Rename the plugin, replace its icon and description, or hide it from the plugins list entirely for non-administrator users.
The whole outbound experience
Custom footers, support contact details pointing at your helpdesk, and terms links pointing at your terms. With the white label add-on, WordPress live chat on client sites drops the Powered by WPCentrify footer too.
In practice
Set it up once
Brand kit in one screen
Upload a logo, pick two colors and a typeface, and every surface updates together. No per-template configuration.
Domain verification with guidance
Step-by-step DNS records with validation, so email authentication is correct rather than approximately correct.
Per-client overrides
Agencies operating multiple brands, or serving a reseller, can apply different branding per client group.
Nothing leaks
No WPCentrify branding appears anywhere a client can reach, including error pages and password reset flows.
At scale
Built for a portfolio, not a single site
- Portal on your own subdomain with your SSL
- Sending domain authentication with SPF, DKIM and DMARC
- Rename and re-icon the connector plugin
- Per-client brand profiles for multi-brand operations
- White-labeled PDF reports and shareable links
- Custom support and terms links throughout
Answers
Questions about white label
What people ask before they turn this on.
No, not on any client-facing surface when white labeling is enabled. The portal, reports, emails, plugin and error pages all carry your brand only.
The white label add-on covers the report, the notification email and the client portal.
Yes. Multiple brand profiles can be applied per client group, which suits agencies with sub-brands and anyone reselling the service.
Yes. With WPCentrify's paid white label add-on, client reports carry your brand, and the WPCentrify credits are removed from the live chat window, chat transcripts and the cookie consent banner on client websites.
Early access open
Try white label on your own sites
Connect a site in under two minutes and see this working against something real. Free during early access.
Free during early access. Keep your data, export any time.