Today's answer
Whether a page works comes from your website as it is today.
Broken backlink checker
Find the links you have lost to missing pages, and win them back with one redirect
A link from another website is worth having. When the page it points to is deleted or moved, that link lands on not found and its value is lost, often for years. WPCentrify finds those links and fixes them with one redirect.
Included on Studio, Agency and Scale. Backlink analyses use AI credits.
Updated
What is a broken backlink?
A broken backlink is a link from another website to a page on yours that no longer works, because the page was deleted or moved. A broken backlink checker finds them so you can redirect the old address and get the link working again.
The cheapest links to win are the ones you already have. Nobody connects the two facts, because one tool knows which pages other websites link to, and another knows which pages are gone. WPCentrify puts them side by side.
Whether each page works comes from your website as it is today, not from weeks-old data. Each missing page comes with a suggested place to send visitors, and one press adds the redirect on the WordPress site.
The broken backlink checker at a glance
- Links from other websites that land on missing pages.
- Checked against your website as it is today.
- A suggested redirect for each missing page, and why.
- One press adds the redirect on the website.
- The strongest linking websites first.
- Filters for to fix or fixed, not found, gone or server error, and links that pass authority.
- A callout in your website's own broken links list.
- Branded CSV and PDF; backlink analyses use AI credits.
Add the redirect from the list
Each missing page suggests where to send visitors, and says why: the same page at a new address, the closest page by name, the section it sat in, or the home page.
Press Add redirect and the redirect is made on the website. Every link to that address works again, from every website that links to it. Choose another page if you know a better one.
- A suggested destination for every missing page
- The reason for each suggestion
- One press adds the redirect on WordPress
- Every link to the address is fixed at once
The strongest links first
Not every lost link is worth the same. The list shows which linking websites carry the most authority and whether each link passes it.
Filter to the links still to fix, to the ones that pass authority, or by what the missing page answers: not found, gone or a server error. Every column sorts, and the list exports as a branded CSV or PDF.
- Authority for every linking website
- Links that pass authority, marked
- To fix or redirect added
- Not found, gone or server error
What you get
Link reclamation without the spreadsheet
Winning back a lost link usually means exporting backlinks, checking each address by hand and asking a developer for a redirect. Here it is one list.
Add redirect in place
Fix it from the list, with a suggested destination.
Strongest links first
See which linking websites carry the most authority.
Filters
To fix or fixed; not found, gone or server error; links that pass authority.
A callout where it matters
Your website's own broken links list says when other websites link to the same address.
Branded exports
A CSV with your brand and the filters on screen, and a PDF of the view.
Broken backlinks or broken links?
They sound alike and need different fixes. WPCentrify has a tool for each.
| Broken backlinks | Broken links | |
|---|---|---|
| Where the link is | On another website, pointing to yours. | On your own pages. |
| Why it matters | The link's value is lost until the address works again. | Visitors and Google hit a dead end on your website. |
| How to fix it | Redirect the missing address to the right page. | Change or remove the link on your page. |
| In WPCentrify | Broken backlink checker, in Links to you. | Broken link checker, in SEO. |
How to fix broken backlinks on a WordPress site
You need the website connected to WPCentrify and a backlink analysis run in Links to you.
Run a backlink analysis
Open Links to you and analyze the website's links.
Open links to missing pages
The number of links to missing pages is shown above the lists.
Start with the strongest
Sort by authority and filter to links that pass it.
Add the redirects
Check each suggested destination, choose another if you know better, and press Add redirect.
Watch them come back
Fixed addresses move to Redirect added, and the links count again.
How to win back links you have lost
Link reclamation is the cheapest link building there is: the other website already decided to link to you. A redirect from the missing address to the right page sends visitors, and the link, to a page that works.
- Redirect to the closest match. The same page at a new address is best, then the page about the same thing. A page about the same subject serves visitors far better than the home page.
- Use a permanent redirect. A permanent (301) redirect tells search engines the page has moved for good.
- Fix the strongest first. A link from a respected website that passes authority is worth more than a directory listing.
- Stop it happening again. When you retire a page, add a redirect the same day. WPCentrify can leave one behind when a page is unpublished.
To find new links rather than win back old ones, use backlink gap analysis, and keep watch on links won and lost with backlink monitoring.
What it does not do
- Ask other websites to change their links. A redirect makes the old address work, so nobody else has to change anything.
- Add redirects without you. Each redirect is added when you press the button.
- Judge a page by old data. An address the website has not been checked for yet is counted apart and checked on the next crawl.
Answers
Questions about broken backlinks
What people ask before they turn it on.
A broken backlink is a link from another website to a page on your website that no longer works, usually because the page was deleted or moved. The link's value is lost until the address works again.
Run a backlink analysis in WPCentrify and open the links to missing pages. Each page they point to is checked against your website as it is today, and the strongest links come first.
Redirect the missing address to the right page with a permanent redirect. In WPCentrify each missing page suggests a destination, and one press adds the redirect on the WordPress site.
To the same page at its new address if it moved, otherwise to the page about the same thing, or the section it sat in. The home page is the last resort.
No. A broken backlink is on another website and points to yours; a broken link is on your own pages. WPCentrify has a separate broken link checker for links on your pages.
A permanent redirect sends visitors and search engines from the old address to the new one, so the link points at a working page again.
Backlink records can be weeks old. A page that was missing may have been restored, and one that worked may be gone. WPCentrify checks what each address does now.
Yes. The CSV carries your brand block and the filters on screen, and the PDF shows the same view under your brand with White label.
A backlink analysis uses AI credits from your workspace balance. Reading, filtering, adding redirects and exporting are free. Each plan includes AI credit every month: $1 on Solo, $10 on Studio, $30 on Agency and $75 on Scale, and you can buy more in $15 packs.
Early access open
Win back the links you already earned
Connect a site, run a backlink analysis and add the first redirect in a minute.
Plan prices to be revealed. Keep your data, export any time.