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Content gap analysis

Find the competitor pages you have no page for, and plan yours in one press

A keyword gap lists hundreds of searches, but you plan pages, not keywords. WPCentrify shows the pages that bring your competitors the most search visits, holds each against your own published pages, and turns the missing ones into a content brief.

Get early access How it works

Included on Studio and up, or with Search Growth Starter on Solo. Reading competitors' pages uses AI credits.

Updated

app.wpcentrify.com/websitesExample data
The WPCentrify Competitors' best pages screen for an example plumbing website, listing competitor pages by estimated visits with whether the website has a page about each topic

What is a content gap analysis?

A content gap analysis finds the topics your competitors cover and you do not. WPCentrify does it page by page: it reads the pages that bring your competitors the most search visits and shows which have no page of yours beside them.

A competitor's twenty best pages say more about what to write next than three hundred keywords do. Each of their pages is held against your own published pages, so "missing" really means missing, and every missing page is one press from a content brief.

Content gap analysis at a glance

  • Up to three competitors, in your own market.
  • The pages that bring each competitor the most search visits.
  • What each page is about, in plain words.
  • No page of yours, yours ranks lower, you have one, or not clear.
  • The searches each missing page wins and you do not, with monthly searches.
  • One press to a content brief for the topic.
  • Filters, sorting, branded CSV and PDF.
  • Reading pages uses AI credits; the same competitors read again the same day are free.

Visits are estimates, and the screen says so.

The searches each missing page could win you

Open a missing page to see the searches it wins and you do not, with how many people make each search a month.

That is the case for writing the page, in numbers a client understands. Press Plan a page, or Plan a better page where yours ranks lower, and a content brief opens for that topic.

  • Searches the competitor wins and you do not
  • Monthly searches for each
  • Plan a page, or plan a better page
  • Sorted by visits, searches or topic
app.wpcentrify.com/websitesExample data
The searches one competitor page wins that an example website does not, with monthly searches and a Plan a page button
The searches a missing page could win. Example data.

From a missing page to a content brief

A content brief planned from the pages that rank today: a target length, the questions people ask, and an outline.

The brief is written for your business and your market, so the page you write is planned to compete with what already ranks, not copied from your competitor.

  • A target length from the pages that rank
  • The questions people ask
  • A suggested outline
  • Planned for your business and market
app.wpcentrify.com/websitesExample data
A WPCentrify content brief for an example topic with a target length, the number of questions people ask and a suggested outline of headings
A content brief planned from a missing page. Example data.
What you get

Think in pages, the unit you publish

Keyword lists are where content plans go to die. Pages are what you actually write.

Pages, not keywords

Each row is a page a competitor publishes, with its estimated visits.

Matched against your website

Every page is held against your own published pages.

Searches you could win

For each missing page, the searches it wins and you do not.

One press to a brief

Plan a page or plan a better page, from the row.

Filters and sorting

By status, competitor and words; by visits, searches or topic.

Branded exports

A CSV of exactly what is on screen, and a PDF under your brand.

What each status means

Every competitor page gets one of four answers. None of them is a guess.

The statuses on the Competitors' best pages screen.
StatusWhat it meansWhat to do
No page of yoursNothing on your website is about this topic.Plan the page.
Yours ranks lowerYou have a page about it, and it ranks below theirs, with its position.Plan a better page.
You have oneA page of yours is already about it.Nothing, or keep it fresh.
Not clearThe page's address and searches say nothing clear about its topic.Never called missing on a guess; open it to judge.

How to do a content gap analysis

You need the website connected to WPCentrify and up to three competitors.

  1. Choose your competitors

    Pick up to three competitors in your market.

  2. Read their best pages

    WPCentrify lists the pages that bring each the most search visits.

  3. Filter to No page of yours

    Start with the pages that bring the most visits.

  4. Check the searches

    Open a page to see the searches it wins and you do not.

  5. Plan the page

    Press Plan a page to open a content brief, then write it.

How to choose which gap to fill first

Not every missing page is worth writing. A simple filter keeps the plan honest.

  • Is it a service you offer? A competitor's page about a service you do not sell is not a gap.
  • Does it bring real visits? Start with the pages that bring the most.
  • Can you say something better? Your prices, your area, your process. A copy of their page will not beat it.
  • Is yours just ranking lower? Improving a page you already have is often faster than writing a new one.

For the searches behind the gaps, use the keyword gap, and plan each page with a content brief.

What it does not do

  • Copy your competitors' pages. It shows what they cover; the brief plans your own page.
  • Call a page missing on a guess. A page whose topic is not clear says so instead.
  • Promise exact visits. Visits are estimates, and the screen says so.
Answers

Questions about content gap analysis

What people ask before they turn it on.

A content gap analysis finds the topics your competitors cover and you do not. WPCentrify does it page by page, from the pages that bring your competitors the most search visits.

A keyword gap lists the searches competitors win and you do not. A content gap lists the pages behind them, so you see what to write rather than a long list of searches.

Choose up to three competitors in WPCentrify and it reads the pages that bring each the most search visits in your own market, with an estimate of the visits.

Each competitor page is held against your own published pages. It shows No page of yours, Yours ranks lower with your position, or You have one.

It means the page's topic could not be worked out with confidence. WPCentrify never calls a page missing on a guess, so you can open it and judge.

Yes. Each missing page has Plan a page, and each page where yours ranks lower has Plan a better page, which open a content brief for the topic.

Up to three at a time.

No. Visits are estimates, and the screen says so. They are best used to compare pages with each other.

Reading competitors' pages uses AI credits from your workspace balance, and reading the same competitors again the same day is free. Looking, filtering and exporting are free. Each plan includes AI credit every month: $1 on Solo, $10 on Studio, $30 on Agency and $75 on Scale, and you can buy more in $15 packs.

Related AI and SEO tools

Keyword gap

The searches competitors win

Read more

Content briefs

Plans built from what ranks today

Read more

Keyword research

Searches, difficulty and intent

Read more

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Connect a site, choose a competitor and plan the first missing page.

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