Add WordPress management to your hosting product, under your brand
Hosting customers already ask you to fix broken updates and restore sites. Turning that into a managed product is a revenue line rather than a support cost, and it does not require building the platform yourself.
Free during early access. No credit card required.
Updated
Support tickets are a product you are giving away
Every WordPress host absorbs a steady volume of requests that are not really hosting problems: a plugin update broke a site, a customer needs a restore, a site has been compromised, someone wants to know why their site is slow. These are maintenance problems arriving through a hosting support channel.
Handling them well costs money and generates no revenue. Handling them poorly generates churn. Most hosts end up somewhere in between, absorbing the cost while customers still perceive the outcome as the host's fault.
The alternative is to sell the thing customers actually need. A managed maintenance tier that keeps sites updated safely, backs them up verifiably, monitors them and reports on them converts a support cost center into a margin-carrying product, and it reduces the ticket volume that created the problem. It is the same model that managed service providers already run, applied to your hosting base.
What a managed tier gives you
- Recurring revenue on top of the hosting fee
- Fewer support tickets caused by failed updates
- Lower churn, because managed customers are stickier
- A differentiator against commodity hosting competitors
- Evidence of value delivered every month, in your brand
- A route to upsell existing customers without new acquisition cost
How hosts integrate WPCentrify
Today hosts run the managed tier from a white-labeled WPCentrify portal. Provisioning from your own control panel through an API is planned.
Connect each site
Each customer site connects through the connector plugin, carrying your brand with the white label add-on. Provisioning sites from your own control panel through an API is planned.
White-label completely
Reports, portal, notifications and the connector plugin all carry your brand. To the customer this is a feature of your hosting, not a third-party service you resell.
Define your tiers
Map maintenance capability to your existing plan structure. Basic customers might get monitoring and backups; managed customers get safe updates, reporting and support entitlements.
Bill through your existing system
Charge for the managed tier on your existing invoice, alongside hosting, so customers get one bill from one vendor. Pulling usage data through an API is planned.
What you can offer customers
Safe automated updates
Updates that verify the site still works and roll back when it does not, which removes the single largest source of maintenance tickets.
Verified backups
Off-site restore-tested backups, so a restore request is a two-minute action rather than an escalation.
Monitoring
Uptime, performance and certificate monitoring surfaced to customers as part of your service.
Security patching
Vulnerability detection and rapid patching across your customer base, which reduces the compromises you end up cleaning.
Branded reporting
Monthly evidence of value in your brand, which is what makes a managed tier renew.
API access (planned)
Provisioning, configuration and reporting from your own systems are on the roadmap.
Where the margin actually comes from
The obvious revenue is the managed tier fee. The less obvious and often larger benefit is the reduction in support load, because failed updates and restore requests are among the most time-consuming tickets a WordPress host handles and both largely disappear when updates verify themselves.
The second effect is on churn. Customers on a managed tier have a monthly report demonstrating value and a higher switching cost, and hosting churn improvements compound in a way that new acquisition does not.
The third is competitive. Commodity WordPress hosting competes on price and specifications, both of which race downward. A managed maintenance tier is a genuine differentiator that is difficult for a price-led competitor to match without building or buying the same capability.
What makes host partnerships fail
- Partial white-labeling, so customers discover the third party
- A separate login, which kills adoption immediately
- Pricing that leaves no margin after the wholesale cost
- Manual provisioning that cannot keep up as the tier grows
- Launching to all customers at once rather than piloting
Questions from hosting providers
No, if white-labeling is configured fully. Reports, portal, notifications and the connector plugin all carry your brand, on your domain. Partial white-labeling is where these partnerships usually come unstuck, so we would rather you configured all of it.
Yes, volume pricing is available for hosts provisioning at scale. The right structure depends on your customer count and tier mix, so it is a conversation rather than a published rate card.
No. Today you offer the tier through a white-labeled portal. Driving it from your own control panel through an API is planned, and most hosts would start with the portal anyway until the tier proves itself.
It can run alongside it, though duplicating backups is usually unnecessary cost. Most hosts either replace their per-site backup tooling for managed customers or keep host-level backups for infrastructure recovery and use ours for site-level restore.
Pilot with a small group of customers who already generate maintenance tickets, because they will see the value fastest and give you the clearest feedback. Launching to an entire customer base at once tends to surface provisioning and support gaps at the worst possible scale.
Turn maintenance tickets into recurring revenue
White-label WordPress management for your hosting customers, under your brand and billed on your invoice.
Free during early access. No credit card required.