Free tools for people who run WordPress sites
Free WordPress tools for the two questions people running client sites actually get stuck on: what to charge for a care plan, and what maintenance genuinely needs doing and how often. No signup, no email capture, and nothing you type is stored or sent anywhere.
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Care plan pricing calculator
Work out what a care plan returns once labour and tooling come out, what margin it makes, and how much delivery time automation could give back.
Open the toolInteractive maintenance checklist
Every WordPress maintenance task organised by cadence, with progress tracking and a note on each about whether it needs a person.
Open the toolCare plan calculators
Model what a care plan costs to deliver, what margin it returns, and the return on maintenance spend you can show a client who is questioning the invoice.
Browse the calculatorsCare business templates
Ready-to-adapt care plan, client report and maintenance proposal templates, written to be edited rather than admired.
Browse the templatesWhich tool answers which question
Two different problems, two different tools. Most people need the calculator first and the checklist second.
“What should I be charging for this?”
Use the care plan pricing calculator. Put in your sites, your price, the hours you actually spend and your cost per hour, and it returns gross profit, margin and the annualised figure. Most people find the answer uncomfortable the first time.
Open the calculator“What am I supposed to be doing, and how often?”
Use the interactive maintenance checklist. Every task is grouped by real cadence rather than a generic monthly list, and each one is marked according to whether a person genuinely needs to do it.
Open the checklistWhat the care plan calculator works out
Maintenance is the most reliable recurring revenue in WordPress and the easiest to underprice. The calculator exists because pricing set against competitors rather than against cost is how a care plan quietly loses money.
What you put in
- How many sites are on a care plan
- What you charge per site, per month
- Hours you actually spend per site, per month
- Your effective hourly cost, not your billing rate
- Monthly tooling and licence spend
What it gives back
- Monthly gross profit from maintenance
- Gross margin as a percentage
- Recurring revenue, monthly and annualised
- Labour cost and tooling split out separately
- An estimate of the delivery hours automation could give back
It is a planning estimate, not a quote. The reclaimed-time figure assumes automation absorbs roughly sixty percent of routine portfolio work: update checking, applying, verifying, backup management and report assembly. Judgement work, custom development and client conversations are not included, because they do not automate.
What the maintenance checklist covers
Most checklists you find online are the same list with everything lumped into “monthly”. This one is organised by how often each task genuinely needs doing, which is the part that decides whether the routine actually gets followed.
Weekly
Security patches, backup verification, uptime review and anything that has failed since the last pass. The short list that stops small problems compounding.
Monthly
The full update pass, performance review, plugin and theme audit, and the client-facing reporting that turns the work into something visible.
Quarterly
Restore testing, user and access review, licence and renewal checks, and the deeper security review that never fits into a monthly window.
Annually
Domain and certificate renewals, PHP and core version planning, care plan repricing and the honest conversation about sites that should be retired.
Every task is marked for who has to do it
The useful column is not the task, it is whether a person is genuinely required. Update checking, backup verification and report assembly are mechanical and automatable. Deciding whether a plugin should still be installed, or whether a client needs a call before a change, is not. Separating the two is what makes a portfolio survivable at thirty sites and impossible at three hundred without help.
Free, and genuinely ungated
Both tools run entirely in your browser. There is no account, no email gate, no “send me the results” step, and nothing you type is stored by us or sent anywhere. Close the tab and the numbers are gone.
That is deliberate. Almost every WordPress pricing calculator on the web is a lead form wearing a calculator costume, and the numbers are worse for it, because a tool designed to capture an email is not designed to give you an uncomfortable answer. These were built because we needed them for our own portfolio first.
What that means in practice
- No account needed, on either tool
- No email address requested at any point
- Nothing you enter is stored or transmitted
- Use them with a client on a screen share
- No usage limit and no paywall on the results
Questions about these free WordPress tools
What people ask before using them, and the pricing questions the calculator is meant to settle.
Yes, both of them, with no account and no email address. They run in your browser and there is no paid tier that unlocks a better answer. WPCentrify is the product; these are tools we built for our own portfolio and left open.
No. Nothing you type in either tool is stored by us or sent anywhere. The calculation happens in your browser and the values disappear when you close the tab, which is also why there is no way to save or share a result.
It depends far more on your cost to serve than on what competitors charge. Typical market rates run from around fifty dollars a month for a basic brochure site to five hundred or more for a business-critical WooCommerce store with a formal response commitment. Rather than picking a number from that range, put your real hours and hourly cost into the calculator and work backwards from the margin you need.
Security patches should not wait for a monthly window. The full update pass, performance review and client reporting suit a monthly cadence for most sites. Restore testing and access review are quarterly. Version planning and repricing are annual. The checklist is organised on exactly that basis.
Yes, and the calculator in particular works well that way. Walking a client through what their plan costs to deliver is a far better repricing conversation than presenting a new number and defending it. Nothing is stored, so there is no client data sitting anywhere afterwards.
No. Neither tool requires an account, and neither one is a trial. If the calculator tells you automation would give back a meaningful number of hours, that is when looking at the platform makes sense, and not before.
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